Promotional models are used for a wide range of product launches and trade shows around the world. Promotional models are known by a few different names, including commercial models and hostesses. When hiring hostesses for exhibitions (Messehostess) , conventions, and trade shows, it is important to get the right people to reflect your brand and your product range.
A promotional model is used for a variety of different reasons, most of which relate to increasing consumer demand and attracting more attention from customers and the media. However, there are also a number of secondary roles performed by promotional models, including giving out product information, handing promotional items to customers, and generally acting as a personal advertisement for a particular product or brand. When hiring hostesses for exhibitions and individual product launches, it is important to make contact with one of the many dedicated commercial model agencies.

A promotional model can be male or female, although the vast majority of working commercial models are female. While the jobs that they perform can vary widely depending on the product and industry in question, most of their roles relate to driving consumer demand through the act of association. Every business wants to have their products and brand associated with attractive and beautiful people, and promotional models allow even the most pedestrian product to obtain some degree of excitement and sex appeal. While product launches, exhibitions, and trade shows may attract far fewer customers than traditional media exposure, they still play an important role in the creation of brand identity and the provision of product information.

Commercial or promotional models are one of the ways that individual businesses associate themselves with attractive ideas and a feeling of excitement and beauty. While community attitudes around promotional models are changing all the time, they are still widely used throughout a number of different industries. Two of the industries that have been traditionally associated with promotional models are the automobile and construction industries, although they are also used throughout a number of other industry sectors as well. There are a number of model agencies who specialise in commercial modelling and are able to supply models with experience in this area. There are also some marketing companies who are able to organise all aspects of a product launch or exhibition, including the provision of appropriate commercial hostesses.